Google Introduces Branded Map Icons
Google announced on 1st Sep/2010 about “Branded Map Icons”. It is one of the facntastic move to enhance user experience. Now, it will be really very easy to recognize what you are searching for. Google began testing the enhancement in Australia in March and Google decided to extend the feature to the U.S. after interest from American advertisers. The sponsored icons project launches with four U.S. advertisers: Bank of America, HSBC, Target and Public Storage. Google will be charging on CPM basis. The “CPM rate varies for each advertiser based on the number of locations they have on the map, the popularity of these locations, prominence of the locations, and other factors.