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Google Boost – Google’s New Ad Format for Local Businesses

November 3, 2010 Leave a comment

“Google Boost” allows advertisers to advertize their business listing on Google Maps. When you add Google Boost to your listing, you can advertise your business on Google and Google Maps and attract more visitors to your website or Place page. The listings will not only should company name, address, phone number, and website url but Google Boost will also include the number of reviews your business has received, an average star rating, and a link to your Google Places page.
Furhter, Google Boost will:

  • Help in bringing more qualified traffic for your local searches
  • SMEs need to pay service provider for on-going campaign management 🙂
  • Every click will be charged which means no cost per impression
  • When a map appear in the results, a blue pin will help your business stand out from the other red pins.
  • Ad will show for categories that are in Google’s category list (Custom categories won’t show the ad)
  • Minimum budget is $50/month to start this campaign
  • Boost is currently available for selected categories in Chicago, San Francisco, and Houston

Google Local Changes – Integrated Google Local Results in SERPS

November 3, 2010 3 comments

On 27th October, Google has Integrated Google Local Results in SERPS. Google is not replacing organic results with local results but they are merging the Local and Organic results.

20% of all search queries are local in nature and Google’s merger of organic and local search is a significant shift in the way the leading search engine displays information. Place Search is underway and it will be available globally in more than 40 languages.

According to Google:

One of the great things about our approach is that it makes it easier to find a comprehensive view of each place. In our new layout you’ll find many more relevant links on a single results page—often 30 or 40.

Please review the below mentioned snapshot to have better understanding about the integrated local result:

You must have observed that  “Map and Balloons” has moved to the right, pushing down the Google Adwords ads. Phone numbers are displayed prominently to the right of each listing.There can be up to 40 results on one page and reviews/citations and on-page optimization of web site will be having good impact in local results.

Categories: Google, Local SEO Tags:

Quick SEO Strategy for E-Commerce Website

September 14, 2010 4 comments

1. Create and Maintain Uniform Website Structure
2. It is must to have search engine friendly directory structure
3. Each web page should have unique page title
4. Each web page should have unique Meta tags
5. There should be around 200-250 words content in each category page
6. Include Breadcrumbs for all the Inner web pages
7. Use a Heading Tag
8. Optimize Images (size, image name and image alts)
9. Optimize Anchor Text
10. Integrate a Secure Payment Gateway
11. Implement security icons
12. Generate a XML Sitemap
a. Submit XML sitemap on Google webmaster
b. Submit XML sitemap on Yahoo webmaster
c. Submit XML sitemap on Bing webmaster
13. Submit content on blogs
14. Submit content on articles
15. Submit content on PRs
16. Must do – Link baiting
17. Track User Behaviour with a Good Analytics Tool

Categories: SEO Tags:

New solution for localized templates – Unifying website content under multilingual templates

September 13, 2010 Leave a comment

Google is taking next step and on 9th Sep/2010 Google introduced rel=”alternate” which will help webmasters to have better targeting towards multilingual or international audience. It is a new solution for localized templates. It is strongly recommended that:

  • One piece of content should be associated with one URL. If you are using same url for serving content in different languages based on IP delivery then it will really become difficult for bots to understand what to index?
  • It will be advisable to indicate country code eg: EN, FR etc in url when you are dealing with multi lingual web site

If you have a global site containing pages where the: template (i.e. side navigation, footer) is machine-translated into various languages, main content remains unchanged, creating largely duplicate pages, and sometimes search results direct users to the wrong language, we’d like to help you better target your international/multilingual audience through:

<link rel=”alternate” hreflang=”a-different-language” href=”http://url-of-the-different-language-page/” />

Source Google: <span>unifying website content under multilingual templates</span>


STEPS:


Step 1: Select the “canonical”. The canonical designates the version of your content you’d like indexed and returned to users. Once you have the canonical URL picked out, you can either:

A. 301 (permanent redirect) from the language variants to the canonical.

B. 301 (permanent redirect) from the various localized pages to the canonical URL.

Step 2: In the canonical URL, specify the various language versions via therel=”alternate” link tag, using its hreflang attribute. Implementing below mentioned tags on http://es.example.com/javier-lopez will ensure that French user will get French copy and English user will get English copy

<link rel=”alternate” hreflang=”en” href=”http://en.example.com/javier-lopez” />

<link rel=”alternate” hreflang=”fr” href=”http://fr.example.com/javier-lopez” />

In case you have any queries for “Using rel=alternate for translated template pages” then you can visit:http://www.google.com/support/forum/p/Webmasters/thread?tid=7a2e69b904c7f125&hl=en


Source: Google

Google Instant Search – New Step in Search Experience

September 9, 2010 5 comments

Google has unveiled a new search feature to its search interface. Now, you need not to type the complete keyword but Google will show dynamic search queries closest to your incomplete keyword as you type on Google search before you hit the Enter key. It is a clear indication that no one will see the same web anymore. You can try it out by visiting http://www.google.com/instant. In case you don’d find it working then you need to wait for few days because Google said it will be rolling out Google Instant over the next few days throughout.

According to Google: “Google Instant Search” is now faster than the speed of type

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”


Google has mentioned on Google Analytics Blog about Google Instant Search:

“With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.”


Impressions are measured in three ways with Google Instant:

1. Your site is displayed in search results when a user types in any keyword (it is how the things were working earlier). Now, with launch of Google Instant, impressions will be measured in the below mentioned ways:

2. The user begins to type a keyword on Google search box and then user clicks on any link on the web page, such as a search result, ad, or a related search.

3. The user stops typing, and the results are displayed for a minimum of 3 seconds.

It is a clear indication that:

  • You are going to see rapid increase in the impressions for your paid ads but there will be lower CTR.
  • One could end up getting distracted by the predective suggestions
  • Searchers will be less likely to click through to a second page of search results

As of now, Google instant search doesn’t work in Google toolbars and it is not working on mobile. Let’s wait and watch how the things turn up but it is really a big step for making search much more faster with Google predictive search feature.

Categories: Google Tags:

Google Introduces Branded Map Icons

September 6, 2010 Leave a comment

Google announced on 1st Sep/2010 about “Branded Map Icons”. It is one of the facntastic move to enhance user experience. Now, it will be really very easy to recognize what you are searching for. Google began testing the enhancement in Australia in March and Google decided to extend the feature to the U.S. after interest from American advertisers. The sponsored icons project launches with four U.S. advertisers: Bank of America, HSBC, Target and Public Storage. Google will be charging on CPM basis. The “CPM rate varies for each advertiser based on the number of locations they have on the map, the popularity of these locations, prominence of the locations, and other factors.

Categories: Google, Local SEO Tags: ,

Google Vs. Yahoo – Google is growing like anything

August 9, 2010 Leave a comment

Google is consistently and continuously making good progress. Google knows what to do and how to do. In June quarter, Google posted 24% growth on a gross revenue basis over a year ago, or 25% growth excluding traffic acquisition costs. In the same period, Yahoo posted 2% revenue growth, or zero growth ex-TAC. At the same time, Google posted 23% growth in revenue from owned sites, with a 30% increase from network sites and Yahoo reported a 3% increase in marketing revenue from owned sites, including an 8% drop in search ad revenue, with a 7% rise from network sites. It is a clear indicator that Google is winner (Google vs. Yahoo).

Let us see how the things turn up with Yahoo and Microsoft search alliance.