On 27th October, Google has Integrated Google Local Results in SERPS. Google is not replacing organic results with local results but they are merging the Local and Organic results.
20% of all search queries are local in nature and Google’s merger of organic and local search is a significant shift in the way the leading search engine displays information. Place Search is underway and it will be available globally in more than 40 languages.
According to Google:
One of the great things about our approach is that it makes it easier to find a comprehensive view of each place. In our new layout you’ll find many more relevant links on a single results page—often 30 or 40.
Please review the below mentioned snapshot to have better understanding about the integrated local result:
You must have observed that “Map and Balloons” has moved to the right, pushing down the Google Adwords ads. Phone numbers are displayed prominently to the right of each listing.There can be up to 40 results on one page and reviews/citations and on-page optimization of web site will be having good impact in local results.
Google has unveiled a new search feature to its search interface. Now, you need not to type the complete keyword but Google will show dynamic search queries closest to your incomplete keyword as you type on Google search before you hit the Enter key. It is a clear indication that no one will see the same web anymore. You can try it out by visiting http://www.google.com/instant. In case you don’d find it working then you need to wait for few days because Google said it will be rolling out Google Instant over the next few days throughout.
According to Google: “Google Instant Search” is now faster than the speed of type
“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”
Google has mentioned on Google Analytics Blog about Google Instant Search:
“With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.”
Impressions are measured in three ways with Google Instant:
1. Your site is displayed in search results when a user types in any keyword (it is how the things were working earlier). Now, with launch of Google Instant, impressions will be measured in the below mentioned ways:
2. The user begins to type a keyword on Google search box and then user clicks on any link on the web page, such as a search result, ad, or a related search.
3. The user stops typing, and the results are displayed for a minimum of 3 seconds.
It is a clear indication that:
- You are going to see rapid increase in the impressions for your paid ads but there will be lower CTR.
- One could end up getting distracted by the predective suggestions
- Searchers will be less likely to click through to a second page of search results
As of now, Google instant search doesn’t work in Google toolbars and it is not working on mobile. Let’s wait and watch how the things turn up but it is really a big step for making search much more faster with Google predictive search feature.
Google announced on 1st Sep/2010 about “Branded Map Icons”. It is one of the facntastic move to enhance user experience. Now, it will be really very easy to recognize what you are searching for. Google began testing the enhancement in Australia in March and Google decided to extend the feature to the U.S. after interest from American advertisers. The sponsored icons project launches with four U.S. advertisers: Bank of America, HSBC, Target and Public Storage. Google will be charging on CPM basis. The “CPM rate varies for each advertiser based on the number of locations they have on the map, the popularity of these locations, prominence of the locations, and other factors.
Google is consistently and continuously making good progress. Google knows what to do and how to do. In June quarter, Google posted 24% growth on a gross revenue basis over a year ago, or 25% growth excluding traffic acquisition costs. In the same period, Yahoo posted 2% revenue growth, or zero growth ex-TAC. At the same time, Google posted 23% growth in revenue from owned sites, with a 30% increase from network sites and Yahoo reported a 3% increase in marketing revenue from owned sites, including an 8% drop in search ad revenue, with a 7% rise from network sites. It is a clear indicator that Google is winner (Google vs. Yahoo).
Let us see how the things turn up with Yahoo and Microsoft search alliance.
Google revamped “Image Search” on 20th June/2010. When I did some search on new interface, it reminds me about Bing image search. It is very much similar to that. Google’s new layout is replication of Bing’s image layout which allows users to view 1000 photos on one page, without having to click through multiple pages like a user had to do in past. You are having various options to refine search, like Size, Type, color, etc.
Google Images was launched in 2001 and they had a long journey. June 20th changes are the major revamp in Google Image Search. Now, Google has indexed more than 10 billion images and the traffic to Google image product is awesome, it’s 1 BILLION Page views a day, YES “1 BILLION Page views day”.
Google has also added a new revenue generating model, “Google Image Search Ads”. Google Image Search Ads allows anyone to advertise alongside Google Image searches in a more visual way. The ads will appear along the top of image search. It will contain both text and an image.
Let me re-summarize changes in Google Image Search:
• You can view 1000 images on a single page
• Images will be loaded dynamically which will not make search page much heavy
• You need not to click each image, simply take mouse over shows the meta information of that image and when you click on the image the it will open up in a new window and it shows the source page of image on back
• Google introduces new “Image Search Ad product”
Honestly speaking, I like Bing image search although I am fan of Google but as of now Bing Image Search is better than Google Image search. At the same time, I am pretty sure Google will make it happen and Google image search will be much better than Bing image search.