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Google Boost – Google’s New Ad Format for Local Businesses

November 3, 2010 Leave a comment

“Google Boost” allows advertisers to advertize their business listing on Google Maps. When you add Google Boost to your listing, you can advertise your business on Google and Google Maps and attract more visitors to your website or Place page. The listings will not only should company name, address, phone number, and website url but Google Boost will also include the number of reviews your business has received, an average star rating, and a link to your Google Places page.
Furhter, Google Boost will:

  • Help in bringing more qualified traffic for your local searches
  • SMEs need to pay service provider for on-going campaign management 🙂
  • Every click will be charged which means no cost per impression
  • When a map appear in the results, a blue pin will help your business stand out from the other red pins.
  • Ad will show for categories that are in Google’s category list (Custom categories won’t show the ad)
  • Minimum budget is $50/month to start this campaign
  • Boost is currently available for selected categories in Chicago, San Francisco, and Houston
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Google Local Changes – Integrated Google Local Results in SERPS

November 3, 2010 3 comments

On 27th October, Google has Integrated Google Local Results in SERPS. Google is not replacing organic results with local results but they are merging the Local and Organic results.

20% of all search queries are local in nature and Google’s merger of organic and local search is a significant shift in the way the leading search engine displays information. Place Search is underway and it will be available globally in more than 40 languages.

According to Google:

One of the great things about our approach is that it makes it easier to find a comprehensive view of each place. In our new layout you’ll find many more relevant links on a single results page—often 30 or 40.

Please review the below mentioned snapshot to have better understanding about the integrated local result:

You must have observed that  “Map and Balloons” has moved to the right, pushing down the Google Adwords ads. Phone numbers are displayed prominently to the right of each listing.There can be up to 40 results on one page and reviews/citations and on-page optimization of web site will be having good impact in local results.

Categories: Google, Local SEO Tags:

Google Introduces Branded Map Icons

September 6, 2010 Leave a comment

Google announced on 1st Sep/2010 about “Branded Map Icons”. It is one of the facntastic move to enhance user experience. Now, it will be really very easy to recognize what you are searching for. Google began testing the enhancement in Australia in March and Google decided to extend the feature to the U.S. after interest from American advertisers. The sponsored icons project launches with four U.S. advertisers: Bank of America, HSBC, Target and Public Storage. Google will be charging on CPM basis. The “CPM rate varies for each advertiser based on the number of locations they have on the map, the popularity of these locations, prominence of the locations, and other factors.

Categories: Google, Local SEO Tags: ,

Google Local Business Center is NOW Google Places

August 7, 2010 Leave a comment

Google has officially announced that Local Business Center is becoming Google Place. Earlier, it was launched in Sep/2009 in more than 50 million places but today is complete launch throughout. Google places will allow and extend flexibility to manage listing more diligently. Google is making continuous efforts so that better and better service can be provided to users.

New features that has been added to “Google Places” kitty:

1. Service areas – You can share your geo information even if you don’t have any physical office or store.

2. Paid listing: Very reasonably $25 per month. Listing will be displayed as tags and as of now this service is available in Austin, Atlanta, Washington, D.C, Houston and San Jose, CA. If enhanced local listing is not available in your city then you should fill in form to get notification as and when it will be launched (https://services.google.com/fb/forms/locallistingadscontact/)

3. Business photo shoots: It is awesome feature; you can apply today for a Google photo shoot of your business. Business photo shoots is currently available in selected cities of US, Australia and Japan. Visit: http://maps.google.com/help/maps/businessphotos/faq.html#q3 for more information.

4. QR codes: Google also added “QR code,” which you can have printed on business cards or anywhere else. The code enables those with QR readers in their phones or other devices to go directly to your website. It will be unique to every business.

5. Real time updates: It is really cool feature which is already doing well. Sometimes, businessmen want to promote any sale or want to post a time sensitive coupon and you want that your customer can come to know right away then “Real time updates” is going to provide you good help as this feature lets you communicate that directly to your customers in real time.

Categories: Local SEO Tags: ,