Blog and Article Writing Tips
Blogs and Informative articles are written for website and product/service promotion. While writing blogs or articles, it is important to pick the right topic. If you want to carry out a long term campaign then, you can begin with topics that give an over all picture of the website first. Once you have written those, next you can target each product or service, latest events, new product launch, discount/festive offers, etc. Apart from marketing blogs, you can also write informative blogs giving tips, advice and suggestions:
- Formulate a structure of the article/ blog/ landing page/ PR while writing headings and sub-headings to enhance readability
- Include relevant keywords for top rankings but don’t overuse them.
- Add call to action statements to encourage the user to explore the site
Some examples of call to action statements are:
- Check out more features of << insert keyword>>
- Email us for any information on <<insert keyword>>!
- Buy <<insert keyword>> now!
- Sign-up for <<insert keywords>>
- Read FAQs related to <<Insert keywords>>
- Place your order for <<insert keywords>> and receive attractive discounts!
eg: If you are writing blog for a web site which is dealing in consumer products then you can discuss the listed points by elaborating on each a bit:
- Huge selection of products
- Friendly, Fast Service
- Highly Competitive Pricing and Great Value
- Manufacturing Expertise
- Consultative Relationship Approach
Please feel free to send me an email if you want to discuss it further.