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Google Instant Search – New Step in Search Experience

September 9, 2010 5 comments

Google has unveiled a new search feature to its search interface. Now, you need not to type the complete keyword but Google will show dynamic search queries closest to your incomplete keyword as you type on Google search before you hit the Enter key. It is a clear indication that no one will see the same web anymore. You can try it out by visiting http://www.google.com/instant. In case you don’d find it working then you need to wait for few days because Google said it will be rolling out Google Instant over the next few days throughout.

According to Google: “Google Instant Search” is now faster than the speed of type

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”


Google has mentioned on Google Analytics Blog about Google Instant Search:

“With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.”


Impressions are measured in three ways with Google Instant:

1. Your site is displayed in search results when a user types in any keyword (it is how the things were working earlier). Now, with launch of Google Instant, impressions will be measured in the below mentioned ways:

2. The user begins to type a keyword on Google search box and then user clicks on any link on the web page, such as a search result, ad, or a related search.

3. The user stops typing, and the results are displayed for a minimum of 3 seconds.

It is a clear indication that:

  • You are going to see rapid increase in the impressions for your paid ads but there will be lower CTR.
  • One could end up getting distracted by the predective suggestions
  • Searchers will be less likely to click through to a second page of search results

As of now, Google instant search doesn’t work in Google toolbars and it is not working on mobile. Let’s wait and watch how the things turn up but it is really a big step for making search much more faster with Google predictive search feature.

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